Privacy

Introduction

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework of the provision of our services and in particular on our websites, in mobile applications as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender specific.

Status: March 31, 2020

Table of contents

Responsible

InnoApps Agentur GmbH.

Neue Mainzer Straße 31,
60311 Frankfurt am Main

Germany

E-mail: info@innoapps-agentur.de

Phone: + 49 69 87 00 90 73 0

Person authorized to represent the company: Makele Ghebreamlak

E-mail: info@innoapps-agentur.de

Imprint: https://innoapps-agentur.de

Processing overview

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g., names, addresses).

  • Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates as well as other information provided with regard to a specific position or voluntarily by applicants concerning their person or qualification).

  • Content data (e.g. text input, photographs, videos).

  • Contact information (e.g., email, phone numbers).

  • Meta/communication data (e.g. device information, IP addresses).

  • Usage data (e.g. web pages visited, interest in content, access times).

  • Social data (data subject to social secrecy (§ 35 SGB I) and processed e.g. by social insurance agencies, social welfare agencies or pension authorities).

  • Location data (data indicating the location of an end user's terminal device).

  • Contract data (e.g. subject matter of the contract, term, customer category).

  • Payment data (e.g. bank details, invoices, payment history).

Categories of persons concerned

  • Employees (e.g., employees, applicants, former employees).

  • Applicants.

  • Business and contractual partners.

  • Interested parties.

  • Communication partners.

  • Customers.

  • Users (e.g., website visitors, users of online services).

Processing purposes

  • A/B testing.

  • Provision of our online offer and user-friendliness.

  • Visit Action Evaluation.

  • Application procedure (establishment and possible subsequent implementation as well as possible subsequent termination of the employment relationship.).

  • Office and organizational procedures.

  • Click tracking.

  • Content Delivery Network (CDN).

  • Cross-device tracking (processing of user data across devices for marketing purposes).

  • Direct marketing (e.g. by e-mail or postal mail).

  • Feedback (e.g. collecting feedback via online form).

  • Heatmaps (mouse movements on the part of the user, which are combined to form an overall picture).

  • Interest-based and behavioral marketing.

  • Contact requests and communication.

  • Conversion measurement (measurement of the effectiveness of marketing measures).

  • Profiling (creation of user profiles).

  • Remarketing.

  • Reach measurement (e.g. access statistics, recognition of returning visitors).

  • Tracking (e.g., interest/behavioral profiling, use of cookies).

  • Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).

  • Contractual benefits and service.

  • Managing and responding to inquiries.

  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Relevant legal bases

In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. If, in addition, more specific legal bases are relevant in individual cases , we will inform you of these in the data protection declaration.

  • Consent (Art. 6 (1) p. 1 lit. a DSGVO) - The data subject has given his/her consent to the processing of personal data concerning him/her for one or more specific purposes.

  • Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO) - The processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures, which are carried out at the request of the data subject.

  • Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO) - Processing is necessary for compliance with a legal obligation to which the controller is subject.

  • Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO) - Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data .

  • Art. 9 par. 1 p. 1 lit. b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 para. 1 DSGVO (e.g. health data, such as severely disabled status or ethnic origin) in the case of applicants, so that the person responsible or the data subject can use the information available to him or her from the exercise the rights conferred by labor law and social security and social protection law; and can fulfill his or her obligations in this regard, their processing is carried out in accordance with Art. 9 Par. 2. lit. b. DSGVO, in the case of the protection of vital interests of the applicants or other persons pursuant to. Art. 9 para. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to. Art. 9 par. 2 lit. h. GDPR. In the case of a voluntary consent-based communication of special categories of data, their processing is based on Art. 9 para. 2 lit. a. GDPR.) - .

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, the processing for other purposes and the transfer and automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access concerning them, input, transfer, ensuring availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to the compromise of data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data

In the course of our processing of personal data, it may happen that the data is transferred to other entities, companies, legally independent organizational units or persons, or that it is disclosed to them . Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website . In such cases, we comply with the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this will only be done in accordance with the legal requirements.

Process subject to express consent or transfer required by contract or law. or we only leave the data in third countries with a recognized level of data protection, which includes the countries listed under the "Privacy Shield" certified U.S. processors, or on the basis of special safeguards, such as. contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Cookies use

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. Stored information may include, for example, language settings on a website, login status, a shopping cart, or where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers , also referred to as "user IDs").

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.

  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, login status can be saved or preferred content can be displayed directly when the user revisits a website. Likewise, the interests of users used for reach measurement or marketing purposes may be stored in such a cookie.

  • First-party cookies: First-party cookies are set by us.

  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.

  • Necessary (also: essential or absolutely necessary) cookies:Cookies can be, on the one hand, absolutely necessary for the operation of a website (e.g. to store logins or other user inputs or for security reasons).

  • Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored on individual websites in a user profile . Such profiles are used, for example, to show users content that matches their potential interests. This process is also known as "tracking", i.e., following the potential interests of users. . Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal basis: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you are in the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be used on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) processed or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (whereby this may also restrict the functionality of our online offer). An objection to the use of cookies for the purposes of online marketing can also be made by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. be explained. In addition, you can receive further instructions on how to object within the scope of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have processed data within the framework of the use of cookies, we ask users for their consent, which can be revoked at any time . Before the consent has not been expressed, cookies are used at most, which are necessary for the operation of our online offer. Their use is based on our interest and the interest of users in the expected functionality of our online offer.

  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as measures associated therewith and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations, to secure our rights and for purposes of the administrative tasks associated with this information as well as the corporate organization. The Within the framework of the applicable law, we only pass on data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations, or with the consent of the (e.g., to participating telecommunication, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners which data is required for the above-mentioned purposes before or within the scope of the data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisk or similar), or personally.

We delete the data after the expiry of legal warranty and comparable obligations, i.e., in principle after the expiry of 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal reasons of archiving (e.g., for tax purposes usually 10 years). We delete data, , disclosed to us by the contracting party within the scope of an order in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Consulting: We process the data of our clients, customers as well as interested parties and other clients or contractual partners (uniformly referred to as "Clients") in order to be able to provide them with our consulting services. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and client relationship.

Insofar as it is necessary for our contractual performance, for the protection of vital interests, or required by law, or we disclose or transfer the data of the clients in compliance with the data protection laws. professional requirements to third parties or agents, such as public authorities, subcontractors or in the area of IT, the Office or comparable services.

  • Types of data processed: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, term, customer category).

  • Affected persons: Interested parties, business and contractual partners.

  • Purposes of processing: contractual performance and service, contact requests and communication, office and organizational procedures, management and response to requests.

  • Legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data are processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for reasons of security . For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Contractual performance and service, feedback (e.g. collecting feedback via online form).

  • Legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the details of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.

The response to contact requests in the context of contractual or pre-contractual relationships is made for the fulfillment of our contractual obligations or to respond to (pre)contractual inquiries and otherwise on basis of the legitimate interests in responding to the inquiries.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text input, photographs, videos).

  • Affected persons: Communication partners.

  • Purposes of processing: contact requests and communication.

  • Legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Surveys and polls

The surveys and interviews we conduct (hereinafter "surveys") are evaluated anonymously. processes personal data only to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address to display the survey in the user's browser or to enable the survey to be resumed with the aid of a temporary cookie (session cookie)) or users have consented to this.

Notes on legal bases: If we ask participants for consent to process their data, this is the legal basis for the processing, otherwise the processing of the data of participants is based on our legitimate interests in conducting an objective survey.

  • Types of data processed: contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Communication partners, users (e.g. website visitors, users of online services).

  • Purposes of processing: contact inquiries and communication, direct marketing (e.g. via e-mail or postal mail), tracking (e.g. interest/behavior-based profiling, use of cookies), feedback (e.g. collecting feedback via online form).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Services used and service providers:

Video conferencing, online meetings, webinars and screen sharing

We use platforms and applications of other providers (hereinafter referred to as "Third Party Providers") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings. At the selection of third-party providers and their services, we observe the legal requirements.

In this context, data of the communication participants are processed and stored on the servers of the third-party providers , insofar as they are part of communication processes with us. This data may include, but is not limited to, registration and contact information, visual and vocal postings, and chat entries and shared screen content .

If users are referred to the third-party providers, or their software or platforms, in the course of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.

Notes on legal bases: If we ask users for their consent to use the third-party providers or certain functions (e.g., consent to a recording of conversations), the legal basis of the processing is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the third-party providers has been agreed within this framework. Otherwise, the users' data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners. In this context, we would like to additionally refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Communication partners, users (e.g. website visitors, users of online services).

  • Purposes of processing: contractual performance and service, contact requests and communication, office and organizational procedures, direct marketing (e.g. by e-mail or postal mail).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Services used and service providers:

  • Google Hangouts / Meet: messenger and conferencing software; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: rel="noopener">https://hangouts.google.com/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring level of data protection for processing of data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

  • Skype: messenger and conferencing software; service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: rel="noopener">https://www.skype.com/de/; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security Notice: https://www.microsoft.com/de-de/trustcenter; Privacy Shield (ensuring level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active.

  • Slack: messenger and conferencing software; service provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA; Website: rel="noopener">https://slack.com/intl/de-de/; Privacy Policy: https://slack.com/intl/de-de/legal; Privacy Shield (guaranteeing level of data protection for processing of data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnMBAA0&status=Active.

  • TeamViewer: conferencing software; service provider: TeamViewer GmbH, Jahnstr. 30, 73037 Göppingen, Germany; Website: rel="noopener">https://www.teamviewer.com/de; Privacy Policy: https://www.teamviewer.com/de/datenschutzerklaerung/.

  • Zoom: video conferencing, web conferencing and webinars; service provider: Zoom Video Communications, Inc, 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA; Website: rel="noopener">https://zoom.us; Privacy Policy: https://zoom.us/docs/de-de/privacy-and-legal.html; Privacy Shield (ensuring level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt00000008TN8AAM&status=Active; Standard Contractual Clauses (ensuring level of data protection when processing in third country): https://zoom.us/docs/de-de/privacy-and-legal.html (Referred to as Global DPA).

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or several web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.

The data processed in the course of providing the hosting service may include all information concerning the users of our online service, which is generated in the course of use and communication. This regularly includes the IP address, which is necessary to deliver the contents of online offers to browsers , and all entries made within our online offer or from websites.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider in .

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

Content Delivery Network: We use a content delivery network (CDN). A CDN is a service that can be used to deliver the content of an online offering, in particular large media files such as graphics or program scripts, more quickly and securely with the help of regionally distributed servers connected via the Internet.

  • Types of data processed: Content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Content Delivery Network (CDN), contact requests and communication, reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visit action evaluation, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures).

  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), consent (Art. 6 para. 1 p. 1 lit. a GDPR).

Application procedure

The application process requires that applicants provide us with the data required for their assessment and selection . The information required can be found in the job description or, in the case of online forms, in the information provided there.

Basically, the required information includes personal information, such as the name, address, a contact option, and evidence of the qualifications required for a position. Upon request, we will be happy to additionally inform of the details that are required.

If provided, applicants may submit their applications to us using an online form. The data is transmitted to us encrypted according to the state of the art. Likewise, applicants can send us their applications via e-mail. However, please note that e-mails on the Internet are generally not encrypted. As a rule, e-mails are encrypted in transit, but not on the servers from which they are sent and received. Therefore, we cannot take responsibility for the transmission path of the application between the sender and the reception on our server.

For the purposes of applicant search, submission of applications and selection of applicants, we may use applicant management or recruitment software and platforms and services from third party providers in compliance with the legal requirements.

Applicants are welcome to contact us regarding the method of application submission or to send us the application by mail .

Processing of special categories of data: Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data, such as. disability or ethnic origin) should be requested from applicants so that the person responsible or the person concerned is entitled to the rights granted to him or her under labor law and social security and pension law. The person concerned may exercise his or her rights and comply with his or her obligations under social protection legislation. the processing of which pursuant to Art. 9 para. 2 lit. b. DSGVO, in case of protection of vital interests of the applicant or other persons according to. Art. 9 par. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's fitness for work, for medical diagnostics, for care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to. Art. 9 par. 2 lit. h. GDPR. In the case of communication of the special categories of data based on voluntary consent , their processing is based on Art. 9 par. 2 lit. a. GDPR.

Deletion of data: The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application . Otherwise, if the application for a job offer is not successful, the data of the applicants will be deleted. Applicants' data will also be deleted if an application is withdrawn, which the applicants are entitled to do at any time. Subject to a justified revocation by the applicants, will be deleted at the latest after the expiration of a period of six months so that we can answer any follow-up questions about the application and fulfill our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.

Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.

  • Types of data processed: Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, as well as other information about the person or qualification provided by applicants in view of a specific position or voluntarily ).

  • Affected Persons: Applicants.

  • Purposes of processing: application procedure (establishment and possible subsequent implementation as well as possible subsequent termination of the employment relationship.).

  • Legal basis: Art. 9 par. 1 p. 1 lit. b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data, such as disability or ethnic origin) must be requested from applicants so that the person in charge can or the person concerned has the rights granted to him or her under employment law and social security and pension law. The person must be able to exercise his or her rights under the social security system and to fulfill his or her obligations in this regard, their processing is carried out in accordance with Art. 9 para. 2 lit. b. DSGVO, in case of protection of vital interests of the applicants or other persons pursuant to. Art. 9 par. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's fitness for work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to. Art. 9 par. 2 lit. h. GDPR. In case of communication of special categories of data based on voluntary consent , their processing is based on Art. 9 para. 2 lit. a. DSGVO.).

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, sending e-mails, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chats and participation in audio and video conferences.

In this context, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in the context of this data protection declaration. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata that are used by them for security purposes and for service optimization.

If we use cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may store cookies on users' devices for the purposes of web analytics or to remember users' settings (e.g., in the case of media control).

Notes on legal bases: If we ask for consent to use the cloud services , the legal basis of the processing is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed within this framework. Otherwise, the users' data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure management and collaboration processes)

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Affected persons: Customers, employees (e.g., employees, applicants, former employees), interested parties, communication partners.

  • Purposes of processing: office and organizational procedures.

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Services used and service providers:

  • Google Cloud Services: Cloud storage services; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: rel="noopener">https://cloud.google.com/; Privacy Policy: https://www.google.com/policies/privacy, Security Notice: https://cloud.google.com/security/privacy; Privacy Shield (ensuring level of data protection when processing data in the US): https://www.privacyshield.gov/participant?id=a2zt00000000001L5AAI&status=Active; standard contractual clauses (ensuring level of data protection when processing in third country): https://cloud.google.com/terms/data-processing-terms; Additional notices about data protection: rel="noopener">https://cloud.google.com/terms/data-processing-terms.

Promotional communication via e-mail, mail, fax or telephone

We process personal data for the purposes of promotional communication, which may take place via various channels, such as e-mail, telephone, mail or fax, in accordance with legal requirements.

The recipients have the right to revoke consent given at any time or to object to promotional communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years based on our legitimate interests before deleting it. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time , provided that the former existence of consent is confirmed at the same time.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers).

  • Data subjects: Communication partners.

  • Purposes of processing: direct marketing (e.g. by e-mail or post).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Web analysis and optimization

Web analytics (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can see, for example, at what time our online offering or its functions or content are most frequently used or invite reuse . Likewise, we can understand which areas need optimization.

In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles may be created and stored in a file (so-called "cookie") or similar procedures may be used with the same purpose. This information may include, for example, content viewed, websites visited and elements used there, and technical information such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data , this may also be processed, depending on the provider.

The IP addresses of the users are also stored. However, we use an IP masking method (i.e., pseudonymization by shortening the IP address) to protect users. In general, the data stored in the context of web analytics, A/B testing and optimization is not clear user data (such as e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavior-based profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), click tracking, A/B testing, feedback (e.g..E.g., collecting feedback via online form), heat maps (mouse movements on the part of users that are aggregated into an overall picture .), surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Online marketing

We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and other content (collectively, "Content") based on potential user interests and measuring its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or uses similar procedures, by means of which the information relevant to the presentation of the aforementioned content about the user is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data , this can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, does not store any clear user data (such as e-mail addresses or names) as part of the online marketing process, but rather pseudonyms. This means that we, as well as the providers of the online marketing methods, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure, and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, clear data can be assigned to profiles. This is the case if, for example, the users are members of a social network whose online marketing methods we use and the network links the users' profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. by giving their consent as part of the registration process.

In principle, we only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing methods have led to a so-called conversion, i.e., for example, to a contract being concluded with us. Conversion measurement is used solely to analyze the success of our marketing activities.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Targeting with Google Analytics: We use Google Analytics to track the data collected by within advertising services of Google and its partners, only to those users who are also users of a have shown interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Google (so-called. "Remarketing", or "Google Analytics Audiences"). With the help of Remarketing Audiences, we would also like to ensure that our ads correspond to the potential interest of the users

  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's terminal device), social data (data subject to social secrecy (§ 35 SGB I) and processed e.g. by social insurance agencies, social welfare agencies or pension authorities ).

  • Data subjects: Users (e.g. website visitors, users of online services), interested parties, customers, employees (e.g. employees, applicants, former employees), communication partners.

  • Purposes of processing: Tracking (e.g. interest/behavior-based profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavior-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors), targeting (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of target groups relevant for marketing purposes or other output of content).(e.g. access statistics, recognition of returning visitors), targeting (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

  • Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the objection options given to the providers (so-called \"opt-out\"). If no explicit opt-out option has been specified, you have the option of switching off cookies in the settings of your browser. However, this may restrict functions of our online offer . We therefore additionally recommend the following opt-out options, which are offered in summary directed to respective areas: a) Europe: target="_blank" rel="noopener">https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: target="_blank" rel="noopener">https://www.aboutads.info/choices. d) Inter-area: https://optout.aboutads.info.

Services used and service providers:

  • Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: target="_blank" rel="noopener">https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: rel="noopener">https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection for processing of data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-out: Opt-out plugin: target="_blank" rel="noopener">https://tools.google.com/dlpage/gaoptout?hl=de, Settings for display of advertisements: rel="noopener">https://adssettings.google.com/authenticated.

  • Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.), so that they are displayed to users who have a presumed interest in the ads. Furthermore, we measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a so-called "conversion tracking tag". However, we ourselves do not receive any information with which users can be identified. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: rel="noopener">https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacyPrivacy Shield (guaranteeing the level of data protection in Processing of data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Presence in social networks

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We would like to point out that in the process, user data may be processed outside of the European Union . This may result in risks for users, because it could, for example, make it more difficult to enforce users' rights . With regard to U.S. providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they thereby commit to comply with EU data protection standards.

Furthermore, user data within social networks is usually processed for market research and advertising purposes . For example, usage profiles can be created based on the usage behavior and resulting interests of the users . The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the usage profiles irrespective of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the options to object (opt-out) , please refer to the privacy statements and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively at with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help , you can contact us.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).

  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

  • Instagram : Social network; Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; website: rel="noopener">https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy.

  • Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy policy: rel="noopener">https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-out: Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional privacy notices: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, Privacy notices for Facebook pages: target="_blank" rel="noopener">https://www.facebook.com/legal/terms/information_about_page_insights_data.

  • LinkedIn: social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: rel="noopener">https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (ensuring level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

  • Twitter: Social network; Service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy policy: rel="noopener">https://twitter.com/de/privacy,(settings) https://twitter.com/personalization; Privacy Shield (guaranteeing the level of data protection for processing of data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

Plugins and embedded functions and content

We incorporate into our online offering functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This may include, for example, graphics, videos or social media buttons and posts (hereinafter uniformly referred to as "Content").

The integration always requires that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is thus required for the presentation of these contents or functions. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's device).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Provision of our online offer and user-friendliness, Contractual performance and service.

  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

  • Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. To The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed within the settings of their mobile devices); Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Privacy Policy: https://policies.google.com/privacyPrivacy Shield (guaranteeing the level of data protection in Processing of data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Option to object (opt-out): Opt-out plugin: target="_blank" rel="noopener">https://tools.google.com/dlpage/gaoptout?hl=de, settings for the Display of advertisements: rel="noopener">https://adssettings.google.com/authenticated.

Data deletion

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose of the processing of these data has ceased to apply or they are not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, will limit their processing to these purposes. I.e., the data is blocked and not processed for other purposes . This applies, for example, to data that must be retained for reasons of commercial or tax law or whose retention is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural person or legal entity.

Further information on the deletion of personal data can also be found in the individual data protection notices of this data protection declaration.

Modification and update of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as the changes in the data processing carried out by us make it necessary . We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy statement, please note that the addresses may change over time and please check the information before contact.

Rights of the data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 para. 1 lit. e or f DSGVO; this also applies to any profiling based on these provisions . If the personal data concerning you is processed for the purpose of direct marketing , you have the right to object at any time to processing of the personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

  • Right of revocation for consents: You have the right to revoke any consent you have given at any time at .

  • Right of access: You have the right to request confirmation as to whether or not data in question is being processed and to receive information about this data, as well as further information and a copy of the data in accordance with the legal requirements.

  • Right to rectification: In accordance with the law, you have the right to request to complete the data concerning you or to correct any inaccurate data concerning you. .

  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data relating to you be deleted without delay or, alternatively, to demand restriction of the processing of the data in accordance with the legal requirements.

  • Right to data portability: You have the right to receive data concerning you that you have provided to in a structured, common and machine-readable format, or to request that it be transferred to another controller, in accordance with the law.

  • Complaint to supervisory authority: You also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data relating to you infringes the GDPR.

Definitions

This section provides an overview of the terms used in this privacy statement . Many of the terms are taken from the law and defined especially in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to aid understanding . The terms are sorted alphabetically.

  • A/B tests: A/B tests are used to improve the usability and performance of online offers. For example, users are presented with different versions of a web page or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements may differ. Then, based on user behavior, such as staying on the website longer or interacting with elements more frequently, it can be determined which of these websites or elements are more likely to meet user needs.

  • Visit Action Evaluation: "Visit Action Evaluation" (English "Conversion Tracking") refers to a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, usually stores a cookie on the users' devices within the websites on which the marketing measures take place and then retrieves it again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful).

  • Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service that can use to deliver the content of an online offering, in particular large media files such as graphics or program scripts, more quickly and securely with the help of servers that are distributed regionally and connected via the Internet. .

  • Cross-device tracking: Cross-device tracking is a form of tracking in which behavioral and interest information of users is recorded across devices in so-called profiles, by assigning users an online identifier. As a result, user information can usually be analyzed for marketing purposes regardless of the browsers or devices used (e.g. cell phones or desktop computers). For most providers, the online identifier is not linked to clear data, such as names, postal addresses or e-mail addresses.

  • Heatmaps: "Heatmaps" are mouse movements of the users, which are summarized to an overall picture , with whose assistance e.g. can be recognized, which web page elements are preferentially accessed and which web page elements users prefer less.

  • IP masking: "IP masking" refers to a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymization of processing methods, especially in online marketing

  • Interest-based and behavioral marketing: We speak of interest-based and/or behavioral marketing when users' potential interests in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting and staying on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.

  • Click tracking: Click tracking allows to overview the movements of users within an entire online offer. Since the results of these tests are more accurate if the interaction of users can be tracked over a period of time (e.g., so that we can find out whether a user likes to return ), cookies are usually stored on users' computers for these testing purposes.

  • Conversion measurement: Conversion measurement is a method used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can track whether the ads we have placed on other websites have been successful.

  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie).(e.g. cookie) or to one or more particular characteristics that are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • Profiling: "Profiling" is any type of automated processing of personal data. data, which consists in using such personal data in order to achieve specific Personal aspects relating to a natural person (depending on the type of profiling, these include. Information concerning age, gender, location data and movement data, interaction with websites and their contents, shopping behavior, social interactions with other people) to analyze, evaluate or, to predict them (e.g., interests in certain content or products, click behavior on of a web page or the location). Cookies and web beacons are often used for profiling purposes.

  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the visitor flows of an online offer and may include the behavior or interests of visitors to certain information, such as content of web pages. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in . This allows them, for example, to better adapt the content of the website to the needs of their visitors . For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.

  • Remarketing: "Remarketing" or "retargeting" is when, for example, for advertising purposes, notes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.

  • Tracking: We speak of "tracking" when the behavior of users can be traced across several online offerings. As a rule, with regard to the online offers used, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.

  • Controller: The "Controller" is the natural or legal person, public authority, body or other entity which alone or jointly with others determines the purposes and means of the processing of personal data.

  • Processing: "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means . The term is a broad one and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.

  • Target group formation: We speak of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online store where he or she viewed the products . Lookalike audiences" (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created . Cookies and web beacons are generally used for the purpose of creating Custom Audiences and Lookalike Audiences .