Industries

Our experience in numerous industries

Digital technologies, software solutions and innovative ideas are in demand in many industries. Our experience also shows this: our customers come from the travel industry, the energy sector, the financial sector and the healthcare sector, for example. Thanks to the projects already realized, we have been able to gain a lot of experience in different areas.

Tourism

Traveling the world is certainly one of the most enjoyable pursuits. However, traveling often involves inconvenient organizational matters: For example, travelers have to find suitable accommodation, check in and check out again later, or find a good restaurant for dinner. The demand for applications that make traveling more convenient is correspondingly high: for example, apps that enable mobile check-in at the airport, that translate foreign languages in the destination country into the user’s own, online reviews of accommodations, or that display the fastest means of transport to the next sight.

In addition to apps, other technologies are also being used more and more. For example, some museums already offer digitized tours where visitors explore works via 360-degree panorama or on-site with an augmented reality guide. In contrast,Minden in North Rhine-Westphalia is hostingthe first “Beacon Mile,” in which mini radio transmitters – beacons – guide people through the city and QR codes in the pavement reveal further information .

Energy industry

The energy industry is a very complex industry. This is partly because it is subject to political, economic and environmental factors. The energy transition is further complicating the structure, for example in power generation: Because while wind power and solar energy are taking the place of coal and nuclear power plants, the power supply must not collapse or electricity become unaffordable. The changeover is to be completed by 2045 – which in turn means that the energy transition will be with us for many years to come.

Digital systems are already established in the energy industry: Energy management systems distribute electricity to where it is needed. In some places, intelligent “smart meters” are replacing conventional electricity meters. Machine-to-machine communication allows utilities to calculate the cost of consumption. But digital technologies have even more potential beyond the systems already in use – for example, they could fundamentally reduce the complexity of the energy industry.

Financial industry

Digital systems have become indispensable in the financial sector: online banking enables users to transfer money and view transactions from the comfort of their own homes. Direct banks do not have branches and only have an online presence. In the case of online stores, many people pay using alternative methods, such as e-wallets – digital wallets – or by payment trigger service, which initiates a transfer from the account when a purchase is made. Contactless payment at the checkout works thanks to a chip in the bank card or with an app on the smartphone.

Technological innovations in the financial sector now even have their own name: Financial Technology, or Fintech for short. One example of such a fintech application is the robo-advisor, a type of digital investment advisor. Based on various algorithms, it recommends suitable options for users to invest their money – and also implements its recommendations on request. An important question here is the extent to which an application addresses personal needs. This is because customers are increasingly looking for individual ways to pay, manage money or invest it profitably.

Healthcare

The healthcare sector is short of skilled workers, money and often time. Added to this is demographic change: the number of older people is rising, while that of younger people is falling – which places an additional burden on the healthcare system. Digital technologies could help ease the situation. Many people who work in the industry themselves also share this opinion. This is suggested by an online survey conducted by the Hartmannbund doctors’ association in October 2022 together with Bitkom, the industry association of the German information and telecommunications sector: In the survey, more than three out of four respondents said they saw digitization in healthcare as an opportunity. Only 22 percent of respondents saw them as a risk.

Three-quarters of respondents also felt that Germany was lagging behind other countries in the digitization of the healthcare system. The study identified complexity, such as bureaucracy, and often lengthy certification and approval processes as the biggest obstacles. Electronic patient records and prescriptions are used by only a few practices so far.

Digital systems could speed up communication between all stakeholders in the healthcare system and administrative processes. For example, centrally stored and retrievable patient files or digital prescriptions and certificates would be conceivable. Medical data that is systematically evaluated could help detect diseases earlier and cure them with individual therapies.

Mobility

How people get around is heavily dependent on their habits – and to change these, alternatives need to be as low in obstacles as possible. For example, if someone is used to getting into their car and driving to work in the morning, the alternatives offered must be similarly practical. The challenge is to find different independent Linking mobility offers with each other and also taking into account influences such as the weather, traffic volume, start and destination. Or availability: for example, with on-demand mobility services or the flexible free-floating offers of car and bikesharing, in which vehicles travel in a certain area and no longer have to be dropped off at a fixed rental station.

Seamless Mobility is the concept of no longer thinking in terms of individual providers or means of transport – but of taking a holistic view of mobility. For Seamless Mobility to have a chance, public, private and commercial offerings must be available in real time. When it comes to mobility, too, most on her smartphone. In this respect, it makes sense to develop smartphone apps that clearly present the often complex mobility offerings to customers, take individual circumstances such as location into account when providing information, and at the same time protect customers’ data.